Nobuyoshi Araki, one of Japan’s most provocative, and sought-after, photographers, has created the new 2009 advertising campaign for Bisazza. The campaign debuted internationally in April, across Europe, the United States and Australia.

Expressing Araki’s original and highly recognized style, the provocative yet iconic campaign represents Araki’s personal interpretation of the Bisazza brand.

As usual, the central protagonist of Araki’s shots is an Oriental woman, most often tied, as per the ancient art of Japanese bondage or kinbaku. Her look, with its strong evocative force, involves the observer into an emotional reflection.

Araki’s photography, as an authentic artistic expression, reveals itself in a unique and inimitable style, making the new Bisazza campaign an exercise in “visual poetry.”

Araki’s involvement in the new advertising campaign expresses Bisazza’s love for avant-garde artistic illustration, and reinforces the philosophy to move forward and anticipate new trends.